I am astounded at the
ever-increasing campaign to raise awareness for breast cancer.Already the
most recognized cancer, the efforts to highlight and humanize this disease have
escalated to extraordinary levels through marketing over the last year.During this time, there has also been mention
of male breast cancer by former Kiss drummer, Peter Criss, a
survivor.
From events and
activities to traditional media to social media, one would need to be a hermit to not be aware of breast cancer.Yet, as wonderful as this entire process has
been, as a male, I am envious.I am
envious of the publicity (and the results) for breast cancer awareness – a
predominantly female disease and conversely disappointed about societal
awareness of prostate cancer - a disease
which affects males only.
According to
statistics I researched, there are over
200,000 cases of breast cancer diagnosed each year – and, surprise – over 200,000 cases of prostate cancer diagnosed
every year!The realities are:1) Breast cancer has a greater mortality,
and; 2) Whereas prostate cancer is more commonly found in older males, breast
cancer can occur at earlier stages of life.
Yet if we focus only
on the annual diagnosed cases, the
diseases should have equal top of mind awareness.Obviously, there’s a massive discrepancy.Having family members with both diseases, I
appeal to each of you to consider ways to piggyback on the success of breast
cancer awareness marketing to establish similar methods of attentiveness to
prostate cancer.It’s equality that’s long overdue.
Terry Seitz
www.intercommgroup.com
Facebook:Terry Seitz
Twitter:TerryRSeitz
Terry speaks on the topics of leadership and personal development and is a member of the National Speakers Association. To book him for your company or organization, email: terry@intercommgroup.com
Copyright 2010 InterComm Group LLC. All Rights Reserved.
InterComm
Group grants permission to copy this document for print or online use when
credit is given by name and web site to InterComm Group
